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The NFL has decided to amend their stance banning tourist destinations that allow gambling from advertising on game telecast during the postseason and Super Bowl.
Under the new policy, gambling destinations such as Las Vegas will now be permitted to advertise during NFL games from Jan. 4 to Feb. 28, 2010.
The league will then determine if they will extend the new rules into next season or return to the original ban of such ads.
The league has stated that they will prohibit ads for specific hotels, casinos and other institutions. Gambling references and imagery including the strip, slots or card games will continue to be banned.
The ads content must comply with the networks’ standards and practices as well as meet the NFL standards for a mass audience.
NFL spokesman Brian McCarthy said the NFL considers it “a reasonable modification of our policy that still protects our interests.”
Rossi Ralenkotter, chief executive of the Las Vegas Convention and Visitors Authority said it would evaluate available advertising slots and its budget and try to place ads, “It’s a great development for the destination. This is going to be a key avenue and opportunity for us to target the NFL market.”
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