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Hard Rock Hotel & Casino has announced that a new partnership with music company Skullcandy has been formed for cross branding marketing opportunities.
The companies will partner on multiple levels from online to retail, to radio/TV and employee benefits to bring together two companies long dedicated to epic music and brilliant sound.
“Skullcandy is a creative, lifestyle-driven brand that integrates perfectly with our philosophy. It’s great to be involved with such a fast-growing company for this partnership,” said Hard Rock Hotel & Casino Vice President and CMO Phil Shalala.
As the Hard Rock prepares for the grand opening of the Las Vegas properties $750 million expansion, Skullcandy has been granted naming rights to three of the casino’s main stages: Joint, Wasted Space and Friday Night Live at the pool.
As well as in room product integration including a signature play list option for the in-room music Sound Matters Sound Bar, Skullcandy will install branded listening stations throughout the property and co sponsor an exciting set of unique property events including “The Next,” a premiere summit showcase for sports, music, technology and lifestyle industries.
“Skull Candy is thrilled to be in partnership with the epicenter of music and entertainment in Las Vegas. This is a natural fit for our brand. We are honored to put the Skullcandy mark on Hard Rock’s stages and we will be co-developing many exciting programs from this partnership. Skullcandy is looking forward to supporting the world’s greatest artists “live on the skullcandy stage” at the world’s greatest venues.” said Rick Alden, Founder and CEO of Skullcandy Inc.”
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