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The FireKeepers Casino in Battle Creek is offering one lucky gambler a chance to ride in an official pace car that will lead NASCAR drivers around the Michigan International Speedway at the Heluva Good! Sour Cream Dips 400 in June.
For the first time in history the track will also give that car to the winner.
A 2010 Ford Mustang pace car will be the grand prize in a $230,000 promotion between the casino and the Speedway.
Throughout the month of May, Red Hot Rewards Club members will earn entries into the “Official Pace Car Giveaway” competition.
For every 100 points earned from playing slots or table games at the casino, members will earn one entry.
The winner will be drawn at 9 p.m. on May 30 at the casino.
Other promotions in connection with the partnership will also be offered to patrons throughout the month.
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