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Casino game developer, Bally Technologies, has signed a distribution agreement with one of Europe’s largest gaming technology providers.
Under the terms of the agreement, Zest Gaming, will market, sell, service and maintain Bally’s video lottery systems and gaming devises in Italy’s new gambling market.
“Partnering with a leading Italian company such as Zest makes good business sense for Bally, enabling us to capitalize on their already established relationships with customers and their well-entrenched sales and service network in Italy,” said John Connelly, Bally’s Vice President, International. “The technology solution required for Italy is complex, and having Zest Gaming’s well-respected service team on the ground will be critical to our long-term success.”
“Representing such a well-respected and long-standing company as Bally Technologies is a true honor and privilege,” said Luca Frigerio, Chief Executive Officer of Zest Gaming. “Bally’s outstanding reputation for innovative technology and customer service, combined with our local knowledge and infrastructure, is a partnership that will enable us to deliver very positive results for our customers.”
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