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The Connecticut Foxwoods Resort Casino will be marketed to millions of New Yorker’s and visitors on a daily basis, and exposed to thousands more during away games, when the WNBA team, The New York Liberty, take on the brand.
The multi-year deal announced today between the Liberty and Foxwoods owners, Mashantucket Pequot Gaming Enterprises will include brand integration across all of Liberty’s promotional and marketing platforms, including extensive presence in-arena during Liberty home games with courtside LED signage, logo presence on-court, a feature on GardenVision, and Foxwoods branded on-court contests. The Foxwoods brand will also be displayed on The Garden’s outdoor marquees and the teams’ jersey’s.
“The New York Liberty has a passionate fan base in the world’s largest media market, and we are thrilled by the opportunity this partnership presents to promote our brand to WNBA fans, the team’s loyal followers and the New York Metropolitan area at large,” said chief marketing officer for Mashantucket Pequot Gaming Enterprises Robert Victoria. “As North America’s largest resort casino and the East Coast’s premier entertainment destination, Foxwoods always strives to align itself with other best-in-class industry leaders, and we’re confident we’ve done just that with this partnership of the Liberty and its home venue, the legendary Madison Square Garden.”
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