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MGM Resorts International will relaunch its Player Club loyalty program as M life, in connection with the company’s rebarnding efforts.
A major initiative under the rebranding effort is to relaunch the company’s current Players Club under the new umbrella brand — M life. The M life Players Club is a unifying loyalty program that will increase customer intimacy and experience by leveraging the company’s unique and incomparable portfolio of assets.
The program will use a more refined technology that will allow M life Players Club members to customize their engagement with the program, so they can define their own Las Vegas experience. The M life program is a tiered system that rewards players with richer benefits and rewards the more they engage with the company’s brands.
“The M life Players Club is our opportunity to earn the lasting loyalty of our guests by providing them with a simple, comprehensive and appealing program of customer rewards, privileges and appreciation,” said Bill Hornbuckle, Chief Marketing Officer for MGM Resorts International. “By creating an easy, transparent loyalty experience with access to our unparalleled variety of resorts, M life engages our guests in more meaningful ways and deepens their emotional connection with our brands.”
M life is expected to rollout later this summer in MGM’s U.S. regional casinos and this fall in Las Vegas.
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